Business Headlines Morocco

Morocco: Consumer Boycott Costs Centrale Danone 150 mln DH in Losses

Moroccan subsidiary of French diary company Centrale Danone has announced heavy losses estimated at 150 million Dirham for the first half of the year due to a continuing consumer boycott. The boycott was launched on April 20 and caused the company to suffer a steep deficit after posting 56 million Dirham profits the same period […]

Business Headlines Morocco

Consumer Boycott Hits Hard Morocco’s Largest Milk Company

A consumer boycott hit Morocco’s market leader for milk, Centrale Danone, which announced laying off temporary contract workers and a 30% reduction in the amount of milk it collects. The boycott started 40 days ago and gained large support among citizens. A survey on L’economiste showed that 42% of Moroccans are boycotting Centrale-Danone along with […]

Business Headlines Morocco

Moroccan Ministers under Fire for Lacking ‘Crisis Communication’

The recent blunders of several ministers in the PJD-led government have infuriated the anger of citizens, reinforcing the perceived idea of politicians as inconsiderate of the people’s grievances. The boycott, which was launched a month ago, was at first played down by ministers. Finance and Economy Minister Mohamed Boussaid shouted in Parliament saying the boycotters […]