The 10th edition of the SMAP IMMO real estate fair, held from March 27 to 29 in Brussels, offered more than a platform for property investment — it provided Moroccan artisans with a historic opportunity to showcase their heritage on the European stage. For the first time in the fair’s history, a dedicated Artisan Village spanning approximately 300 square meters was established within the event’s halls at Brussels Expo.
Organized by Morocco’s State Secretariat for Crafts and the Social and Solidarity Economy in partnership with the Federation of Chambers of Crafts, the initiative brought together 16 artisans representing a broad cross-section of Morocco’s regions and traditional trades. Visitors were treated to an exceptional display of craftsmanship spanning carpets, zellige tilework, pottery, leather goods, embroidery, and decorative furniture.
The space was officially inaugurated by Morocco’s Ambassador to Belgium and Luxembourg, Mohamed Ameur, alongside senior officials from the State Secretariat and representatives from several regional chambers of crafts, including delegations from Rabat-Salé-Kénitra, the Oriental region, Draa-Tafilalet, Guelmim-Oued Noun, and Béni Mellal-Khénifra.
Beyond the exhibition of goods, the Artisan Village functioned as a cultural bridge, connecting Moroccan diaspora communities in Belgium with their roots while attracting European visitors eager to discover Morocco’s living heritage. Folklore performances and live craft demonstrations added an immersive dimension to the experience.
The initiative forms part of a broader strategic framework formalized through a partnership agreement signed on February 25, 2026, aimed at strengthening the international presence of Moroccan craftsmanship and expanding its commercial reach. This edition of SMAP IMMO drew thousands of visitors from Belgium and across Europe, confirming the event’s growing role in promoting Morocco’s cultural and economic appeal internationally.