The Chamber of Commerce, Industry and Services for the Tangier-Tétouan-Al Hoceima region (CCIS-TTA) will hold a third training cycle for entrepreneurs and project holders from the region, running from September 24 to October 8 in Tangier, focused on digital marketing, content creation and artificial intelligence. Organizers said the program aims to help participants better exploit digital tools to grow their businesses.
The cycle will open with an introductory session at CCIS-TTA’s headquarters in Tangier covering common pitfalls in entrepreneurship and lessons drawn from the chamber’s previous training initiatives. The main program will then unfold across four practical modules: ‘Fundamentals of digital marketing’ on September 30, ‘Social media and content strategy’ on October 1, ‘Digital advertising and lead generation’ on October 7, and ‘Artificial intelligence for marketing’ on October 8.
All five sessions, totaling 15 hours of training, will run from 11 a.m. to 2 p.m. at the CCIS-TTA headquarters. Organizers said the initiative, backed by regional institutions and partners, is designed to strengthen participants’ practical skills and help them make better use of digital tools to develop their projects, improve their visibility and build their online presence.
The digital marketing cycle follows an earlier training program focused on developing the managerial and operational skills of small and medium-sized enterprises, addressing topics including leadership and management, cultivating a growth-oriented mindset, corporate social responsibility, the circular economy, and carbon footprint calculation and management.
Digital marketing constitutes a strategic lever for strengthening the attractiveness and competitiveness of the regional business landscape, organizers said, describing the training as part of a wider effort to support entrepreneurs and project holders in the Tangier-Tétouan-Al Hoceima region.
