The club’s main shareholder, Beijing-based United Vansen, appointed the 35-year old man after former manager Mattijs Manders left the club June 1st to become the Director General of the Dutch football league, Eredivisie.
Hamdi is managing director of the Chinese brand in the European Union country.
Prior to his appointment, Hamdi worked at the marketing department of the club. He also served in the Dutch football association, KNVB.
The Moroccan national also worked with Switzerland-based Infront Sports & Media including Lagardère Sports & Media, a subsidiary of France-based Lagardère Group.
Leading ADO Den Haag will not be Hamdi’s first such an experience. The Sports Business Management graduate was in 2017 member of managing board of UAE-based football club, Al Jazira.