“We have announced that 90,000 cars will be made in the first phase, but in reality we can reach an annual production capacity of 100,000 cars easily as we will adopt a new production model in our plant,” North Africa and Middle East director at PSA-Peugeot Jean-Christophe Ouemard said.
The Kenitra plant output will increase two fold to stand at 200,000 cars annually in the second phase, he said, adding that the factory’s mass production will be marketed by the end of this year.
He added that an ecosystem of part suppliers has already been set up. These include 43 factories that will supply car components to the Peugeot factory in Kenitra.
In 2017, the French car manufacturer Peugeot-Citroën launched construction works of its plant at the free zone of Kénitra (Atlantic free zone), located at some 40 km to the north of Rabat, Morocco’s capital city.
The project is expected to generate 3500 direct jobs. The Kenitra plant will offer Peugeot a launching pad for regional expansion, following the footsteps of fellow French car manufacturer Renault, which has celebrated lately the export of 1 million vehicles made in its Moroccan plants of Tangier and Casablanca.
The Kenitra plant will also be Peugeot’s first wholly owned site in Africa. It will enable Peugeot to boost production capacity and hit its goal of selling 1 million vehicles in 2025 in the region.